- Music videos demonstrate certain genre characteristics.
- There is a relationship between lyrics and visuals.
- There is a relationship between music and visuals.
- The demands of the record label will include the needs of lots of close-ups of the artist.
- The artist may develop motifs or iconography that recur across their work. (A visual Style)
- There is a frequent reference to the notion of looking and particularly voyeuristic treatment of the female body.
- There are often intertextual references - mostly to film, television and popular culture.
An example of Goodwin's theory is:
This will help me when it comes to making my own music video as I will be able to look at the different music video theories and incorporate them to my own music video.
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