Friday, 1 July 2016

Goodwins Theory

Goodwins Theory
  1. Music videos demonstrate certain genre characteristics.
  2. There is a relationship between lyrics and visuals.
  3. There is a relationship between music and visuals.
  4. The demands of the record label will include the needs of lots of close-ups of the artist.
  5. The artist may develop motifs or iconography that recur across their work. (A visual Style)
  6. There is a frequent reference to the notion of looking and particularly voyeuristic treatment  of the female body.
  7. There are often intertextual references - mostly to film, television and popular culture.

An example of Goodwin's theory is:



This will help me when it comes to making my own music video as I will be able to look at the different music video theories and incorporate them to my own music video.



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