Audience Profile - Drake

Audience Profile - Drake

Age:

13 – 25. Teenagers are able to relate to Drake as he is seen as a role model, especially in terms of his relationship with Rihanna and his dress sense. People within this category may hear remixes of his songs.

Gender & Sexuality:

Drake is associated with Pop music which stereotypically appeals to heterosexual females. However, many males are also appealed to Drakes music due to his hint of R&B. People may want to be like him due to his fame and talent he has. Drake is known to be one of the most successful male artists and many females find him attractive. A lot of males like his clothing line and buy this wanting to look like him. 

Ethnicity:

Drake has a mixed audience of White and Black. This is due to the fact across the world, he is loved by a variety of ethnicities. His back up dancers are a variety of ethnic minorities to appeal to his audience.

Class:

Most people listening to Drake would be working class and lower middle class. You could also suggest lower class would listen to him as us youngsters are the majority of people who listen to his music.

Uses & Gratifications:

The target audience of Drake would use representation of the way he dresses. They may wish to look like Drake in his music videos and adverts as a way of developing their own identity. They would get pleasure from his music entertainment by listening to new and old tracks and dancing to his music. Drake would be a key topic to talk about when socialising with friends.